American Soul Star: Groundbreaking singing competition entertaining vast audiences & informing communities of rising talents while unifying people around the world to inspire hope & creativity.

The American Soul Star competition has emerged as a groundbreaking platform dedicated exclusively to soul music, offering a unique opportunity for aspiring artists to showcase their talents. Created by Atlanta native Michael D. Harper, the competition aims to fill a void in the music industry by spotlighting soul and R&B artists often overlooked in mainstream talent contests. Auditions for the inaugural season were held in the Atlanta metroplex, attracting vocalists from across the nation. The competition, filmed as a multi-episode series, is set to stream on Tubi, providing contestants and audiences an authentic view of raw talent in the soul genre. The show's mission is to entertain vast audiences and inform communities of rising talents, nurturing strong communities and unifying people around the world to inspire hope and creativity.

The competition's format includes five intense rounds, each designed to test contestants' vocal prowess, stage presence, and emotional connection to the music. The competition, held at the New Black Wall Street Market in Stonecrest, featured the top ten finalists performing two three-minute songs each, culminating in the selection of the first-ever American Soul Star. The winner receives a $50,000 record deal with Avant-Garde Entertainment, Inc., and a debut EP produced by Grammy Award-winning producer Zaytoven, underscoring the competition's commitment to nurturing and promoting genuine soul talent. The competition's partnership with Atlanta's premier urban radio station, V-103, has been instrumental in reaching a broader audience and promoting the event within the community. This collaboration highlights the show's dedication to celebrating and uplifting soul music's rich heritage. ​

Michael D. Harper, the creator of American Soul Star, has expressed his passion for providing a platform that honors the depth, passion, and authenticity of soul music. His vision is to inspire creativity and confidence among artists, empowering them to chase their dreams and express themselves fully. The competition has garnered attention for its focus on soul music, a genre often underrepresented in mainstream talent shows. By dedicating a platform solely to soul artists, American Soul Star is redefining the landscape of music competitions and providing a much-needed space for these artists to shine. In addition to the competition, American Soul Star aims to educate audiences about the genre's history and significance. ​

Through performances and storytelling, the show offers viewers a deeper understanding of soul music's impact and evolution. The success of the inaugural season has set the stage for future installments, with Season 2 already in the planning stages. Aspiring soul singers are encouraged to submit their audition videos, continuing the competition's mission to discover and promote new talent. As American Soul Star continues to grow, it stands as a testament to the enduring power of soul music and its ability to connect people across generations. The competition not only entertains but also enriches the cultural landscape, ensuring that the legacy of soul music thrives for years to come. ​

The competition's unique approach includes offering contestants the option to have their audition tapes posted on social media platforms, allowing them to build a global fan base even if they are not selected in the initial rounds. This strategy enhances visibility for emerging artists and engages audiences in the selection process. The top three finalists receive an all-expenses-paid trip to Atlanta for the live show and final episode taping, further emphasizing the competition's commitment to supporting artists' growth and exposure. The winner is chosen by the American Soul Star judges and a celebrity guest judge, adding an element of prestige and industry recognition to the title. This multifaceted approach ensures that the competition remains dynamic and inclusive, fostering a vibrant community of soul music enthusiasts.

American Soul Star's emphasis on authenticity and emotional depth sets it apart from other music competitions. By focusing on soul music, the show taps into a genre that resonates deeply with audiences, offering a refreshing alternative to the pop-centric focus of many mainstream talent shows. The competition's structure encourages contestants to delve into their personal experiences and express genuine emotions through their performances, creating powerful and memorable moments on stage. This approach not only showcases the artists' technical abilities but also their capacity to connect with listeners on a profound level. As a result, American Soul Star fosters a deeper appreciation for the artistry and cultural significance of soul music.​

The show's integration of mentorship and industry expertise provides contestants with valuable insights and guidance.Participants benefit from working with seasoned professionals who offer constructive feedback and support throughout the competition. This mentorship component enhances the contestants' development and prepares them for successful careers in the music industry. By investing in the growth of emerging artists, American Soul Star contributes to the sustainability and evolution of the soul music genre. The competition's holistic approach ensures that participants leave with not only exposure but also the tools necessary for long-term success.​

American Soul Star's commitment to community engagement extends beyond the competition itself. The show collaborates with local organizations and venues, such as the New Black Wall Street Market, to host events and foster connections within the community. These partnerships create opportunities for cultural exchange and support the local economy. By embedding itself within the community, American Soul Star reinforces the importance of grassroots support in nurturing artistic talent. This community-centric approach strengthens the show's impact and ensures its relevance and resonance with audiences. ​

The competition's presence on Atlanta’s local news, radio, and social media platforms, including Instagram @americansoulstar, allows for real-time engagement with fans and followers. Through behind-the-scenes content, performance highlights, and interactive features, American Soul Star cultivates a vibrant online community. This digital presence amplifies the show's reach and provides contestants with additional avenues for exposure and fan interaction. By leveraging social media, the competition stays connected with its audience and adapts to the evolving landscape of music consumption and promotion.