From corporate banking to crafting a legacy in the spirits industry, Apryl’s journey with N-Finite Spirits is a powerful testament to resilience, innovation, and purpose-driven entrepreneurship. After a defining moment in her career led her to seek a path that reflected her values, Apryl turned her vision toward creating a premium tequila brand that champions both quality and inclusivity. Rooted in her mother’s desire for a diabetic-friendly, sugar-free drink, N-Finite Spirits emerged as more than just a product—it became a symbol of perseverance, community, and cultural pride. This trailblazing brand isn’t just breaking industry norms; it’s setting new standards for integrity, transparency, and representation.
In The City: Apryl, can you share the inspirational story behind the inception of N-Finite Spirits and how your personal experiences shaped its mission?
Apryl: After spending 25 years in the corporate banking world, I faced a day that changed everything. I arrived at work to a stunning verdict: I was no longer ‘good enough,’ and my boss wasn't ‘impressed’ by my efforts. That hit deep, but it also sparked something within me —a desire to build something on my own terms, fueled by my values. I began exploring what the next chapter could look like, and after a heartfelt conversation with a close friend, the idea of creating a tequila brand took root. But this wasn't just any tequila. I wanted to create something meaningful, something that would honor my mother, who had long sought a diabetic-friendly, sugar-free drink she could enjoy. And so, N-Finite Spirits was born—a blend of spirit and purpose, crafted with love and a nod to family heritage.
In The City As a serial entrepreneur, what unique challenges did you face while entering the spirits industry, and how did you overcome them?
Apryl: The spirit’s industry is dominated by 'the big boys,' and breaking in as a woman—especially a woman of color—is like walking into a different world entirely. From day one, I faced unique challenges that ranged from being taken seriously by industry players to securing the necessary funding. The hurdles seemed endless, and the environment could be unwelcoming. To thrive, I had to build resilience, toughen up, and learn to navigate each wave that came my way. Some waves felt more like tsunamis, threatening to knock me down, but I’ve learned that perseverance is key. Each challenge has strengthened my resolve, pushing me to create a brand that not only breaks boundaries but also sets new standards.
In The City: N-Finite Spirits emphasizes no sugars or additives in its production. Can you tell us more about why this was an important focus for your brand?
Apryl: Focusing on a no-sugar, no-additive approach was essential from the start. For me, N-Finite Spirits isn’t just about crafting a great tequila—it’s about creating something pure, honest, and accessible to everyone, including those who are mindful of what they put into their bodies. My mother’s journey as a diabetic was a big part of that inspiration; she always wanted a drink that didn’t compromise on taste or her health. By emphasizing natural ingredients and avoiding unnecessary sugars or additives, we’re able to deliver a clean, authentic tequila that speaks to health-conscious consumers without sacrificing flavor. This commitment to quality and transparency is at the heart of N-Finite, and it’s what makes us stand out in an industry that often overlooks those values.
In The City: Can you discuss the significance of N-Finite Spirits' partnership with sports teams and what it means for your company’s future?
Apryl: At N-Finite Spirits, we’re passionate about connecting with people through shared experiences, and sports offer a unique platform for that. Our love for sports drives our desire to partner with teams because we believe these collaborations create opportunities to engage with fans and celebrate the excitement of the game. Aligning our brand with the spirit of sports allows us to bring people together, celebrate wins, and create memorable moments. As we look ahead, we are eager to explore new partnerships with other teams, believing that these connections can amplify our reach and open up exciting avenues for N-Finite Spirits to grow.
In The City: Your company is noted as the first 100% Black-owned agave spirits company. How do you perceive this milestone in terms of impacting the broader community and the industry?
Apryl: As one of the first 100% Black woman-owned agave spirits companies, we’re proud to represent a new wave of ownership and innovation in the spirits industry. Our journey has been groundbreaking—not just as a company, but as a symbol of progress in a historically limited space. This milestone is about more than just a bottle on a shelf—it’s a symbol of possibility and progress for underrepresented communities within the spirits industry. It’s a message to aspiring entrepreneurs that barriers can be broken, that we’re paving the way for broader diversity and inclusion in an industry that historically hasn’t been accessible to everyone. With N-Finite now available across 11 states, we’re extending our reach and showing that Black-owned brands have a rightful place and an influential voice in the market. I hope this inspires others to pursue their visions, knowing they, too, can make a lasting impact. The journey isn’t just ours—it’s one we share with every community and trailblazer who dares to dream big. When we became the first Black woman-owned agave brand approved for retail shelves in Alabama, it felt like a true historical moment. Alabama has long been a place of cultural and social milestones, and for N-Finite Spirits to make its mark here is deeply meaningful. We hope this milestone inspires others to redefine possibilities, knowing they have a place and a voice in every industry.
In The City: What are some of the most rewarding aspects of your journey with N-Finite Spirits so far?
Apryl: One of the most rewarding parts of my journey with N-Finite Spirits has been the opportunity to connect with people in such a meaningful way. Building strong partnerships and fostering relationships with individuals who believe in our vision has been incredibly fulfilling. It’s not just about selling a product; it’s about creating a community around something we all feel proud of. Knowing that N-Finite is a completely vegan, additive-free spirit gives me a real sense of purpose and pride—it aligns with values that are important to me and to so many of our customers. I feel good about offering a product people can enjoy with confidence, knowing it’s crafted with quality, transparency, and respect for their lifestyle choices. Every bottle that reaches someone’s hands is a reminder that we’re building a brand with integrity and a commitment to well-being. That’s what makes this journey truly rewarding.
In The City: Looking forward, what new horizons do you see for N-Finite Spirits, and are there any upcoming projects or expansions that you’re particularly excited about?
Apryl: Looking ahead, I’m thrilled about the direction N-Finite Spirits is taking as we continue to grow and reach new audiences. We’re particularly excited about our Ready-to-Drink (RTD) cocktails, which make enjoying N-Finite’s quality and flavor more convenient than ever, and our new coffee creamer, Spiked!,which blends rich flavor with a touch of spirit to elevate the coffee experience. We’re also proud of Papa Tek bourbon, a smooth, caramel-noted bourbon that brings something special to our portfolio. Expanding into different markets—from grocery stores to specialty shops—allows us to share the versatility and depth of N-Finite’s offerings with more people. Each product represents our commitment to quality and authenticity, and we’re excited to see how they’ll continue to resonate with our audience. The future is full of potential, and I can’t wait to see where it takes us!
As N-Finite Spirits continues to expand with innovative offerings like its Ready-to-Drink cocktails and Spiked! coffee creamer, Apryl’s journey serves as an inspiring blueprint for those who aspire to redefine industries and create lasting impact. Each product, collaboration, and milestone reflects a commitment to authenticity and inclusivity that resonates with consumers nationwide. For anyone daring to dream big, N-Finite Spirits stands as a beacon of what’s possible when passion meets purpose. Cheers to a legacy of Black excellence and boundless possibilities!
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