Photos courtesy of Fire Media
Atlanta, GA - November 8, 2024 — The digital space came alive as BDG Media hosted the highly anticipated Black Influencer Weekend, a vibrant celebration of multicultural excellence in the creator economy. From November 1-3, 2024, over 1,500 attendees, including top creators, industry pioneers, and emerging influencers, gathered for an unforgettable weekend featuring an impact summit and the prestigious Black Girl Digital Awards.
The event, buzzing with creativity and groundbreaking discussions, showcased the immense contributions of Black influencers who are reshaping the landscape of digital content. Kicking off with a keynote by beauty mogul Patrick Starr, who received the distinguished Legacy Builder Award, the weekend set the stage for empowering conversations and game-changing insights.
Empowering Creators, Building Community
The inaugural event focused on four key pillars: creation, connection, conversion, and amplification. Led by Latoya T. Bond (The BBM Agency) and Latoya Shambo (Black Girl Digital), the summit was a dynamic fusion of education and celebration. Industry heavyweights from Walt Disney World Resort, Snapchat, and YouTube joined forces to offer panels and discussions addressing the unique challenges faced by Black creators, providing actionable strategies for growth and sustainability.
Photos courtesy of Fire Media
With a digital reach surpassing 150 million views, the impact of the weekend was felt across Instagram, TikTok, and YouTube, cementing the event as a major milestone in the creator economy.
A Hub of Innovation: Panels, Marketplace, and Awards
The event featured:
• Insightful Panels & Discussions: Key topics included brand partnerships, personal branding, and community building, with influencers and executives sharing their experiences and expertise.
• Creator Marketplace: An energetic showcase of products from over 20 brands, offering exclusive activations and a platform for networking and collaboration.
• The Black Girl Digital Awards: The highlight of the weekend, honoring 180 of the most impactful creators across 40 categories, from beauty and fashion to family and lifestyle.
Spotlighting the Stars of the Creator Economy
Photos courtesy of Fire Media
The awards night was a spectacular celebration of talent and innovation. Some of the standout winners included:
• Best Beauty - Skincare Brand Partnership: Iesha Gilchrist
• Best Fashion Brand Partnership (Women): Asha Kamilah Brown
• Top YouTube Influencer of the Year: Kirah Ominique
• Creator Disruptor of the Year: Taylar Barrington-Booker
• Female Breakthrough Influencer of the Year: Jayla Henry
The honorees exemplified the power of multicultural voices in shaping digital trends and setting new standards in the industry.
Looking Forward: The Future of Black Influencer Weekend
Building on the success of this year, BGD Media is already gearing up for next year’s Black Influencer Weekend, with plans to amplify its mission of supporting and celebrating the dynamic community of Black creators. As the creator economy continues to evolve, events like these are crucial in spotlighting diverse talent and fostering inclusive growth.
For a closer look at the excitement, visit blackinfluencerweekend.com and explore the photo gallery by CinePark.
Media Contact:
Regan Farley & Deja Cromartie
Intel Media Group
Email: pr@intelmediagroup.com
This weekend proved that when diverse voices are given a platform, the digital economy thrives, and the impact of Black influencers is undeniable.
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