Hey guys, it’s me, Rocki Patrice, back like I never left! As promised, I’m here for all your content questions and needs. Last week, we talked about a lot! I gave you a blueprint just like I would for one of my clients, so I hope you’re not just enjoying this read with your favorite snacks, stuffing your face, and having those *aha* moments about the details that make so much sense now. You should be taking notes, heading over to your platforms, and putting it into action! Even though I’m helping you become better content creators by spilling all the tea, I have a secret!
Now, I’m whispering while saying this, so I need you to whisper while you read it... I’m learning too! You see, sometimes we think we know it all, but there’s something about writing things down that makes you so much more efficient! So grab your pen, your favorite wine, or coffee, and lean in—it’s time for the tea.
When you properly assess your goals, you feel more confident in your content creation potential. But before you start creating, you need to know *where* you plan to publish your content. Here’s the deal: if you don’t know where people can find you, how can you properly target your audience? How will you know the best way to be successful without first planning for it? There are so many different ways and places to publish content.
One of the leading platforms for this, in my opinion—and I’m sure many of you will agree—is TikTok! Now, although TikTok isn’t my go-to, it's a platform for *everyone*. People of all genders, ages, social statuses, ethnicities, body types, and personalities treat TikTok like a hub for laughter, new music, and even a little "ching ching" money! It’s become such an intricate yet compelling part of our daily lives that you might even catch your grandma on TikTok. And trust me, she could very well be making a cool $5K per month in her retirement days straight from the senior citizen home! I’ve even seen adorable babies who captivate audiences, and I always hope their moms are spending that money wisely—because TikTok doesn't discriminate. If your video gets played, you *can* get paid.
Personally, though, I’m more of an Instagram kind of girl. I have a decently growing following, and I follow some pretty cool people too. That’s where my CapCut edits or my events and behind-the-scenes recaps are headed. Now, let’s be honest—it also depends on the type of content I’m creating as to where I’ll publish it. For example, without sounding too boastful—okay, let me boost myself up real quick—I’m a credited producer, and that kind of content goes to streaming platforms like Tubi or Amazon Prime. If it’s a music video or a vlog, I’m heading straight to YouTube!
Now, I hope my Facebook users don’t get offended, but according to Google, Facebook is one of the leading platforms for social content. For me, though, it’s mainly for old friends and family, and I’ll admit it feels a bit dated. The conversations on Facebook are different, and honestly, I can’t keep up with more than two social platforms anyway. So for now, it’s Facebook for family and Instagram for business—that’s it! I don’t have Snapchat, Twitter, Twitch, or even TikTok.
(We’ll come back to where to post content later in more detail when I dive into blog posting—stay with me! Don’t worry, I promise we’ll circle back.)
Now that I’ve narrowed down where I like to post my content, take a moment to think about *your* go-to platform for your content type. While I explain my strategy, keep your preferences and platforms in mind.
Once you know where you want to post your content and align it with your end goal, the next step is figuring out *what kind of content* you need to create. But wait—are we ready to create now? If you said no, you’re correct! There are more steps... Who do we need to work with to make our content the best and most effective it can be?
Many influencers like to collaborate with others to cross-promote each other’s work. Content creators like *Kountry Wayne, DC Young Fly, Kelly Kells,* and *Cheating Ass Myron* have built their names by consistently being seen on their platforms *and* showing up on their peers’ platforms. They’re all comedians, so their target audiences overlap. The benefit of collaborating in this way is that they expand their reach by connecting with their peers’ audiences.
There’s a behavioral psychology aspect to this too: the more you’re seen, the more people *want* to see you! So, in our case, we need to think strategically about who can help us get in front of our audience while also expanding our reach. When planning a collaboration, ask yourself a few key questions:
1. Who is my demographic?
2. Where do I need to grow?
The goal is to pick people to cross-promote with based on their engagement with the demographic where you might not be the strongest. That’s how you open the door for growth.
One of my favorite creators who has mastered the art of cross-promotion is *Khaotic*. You may know him from *Love & Hip Hop Atlanta* or *Love & Hip Hop Miami*, but he’s also an internet favorite who has nailed this strategy. Whether it’s his content on social media *Now That’s TV’s "Pick A Side"* or other platforms, Khaotic has built a loyal fanbase by delivering edge-of-your-seat videos. His secret sauce is his variety—none of his content looks the same. He’s got skits, promotional videos, live videos, reviews, mini-series, vlogs, and music content. But what *is* the same across all these styles is the way his fans love it.
However, in recent social media news, we’ve learned that while his cross-promotions perform well, the relationships with collaborators don’t always end on the best terms. But no matter what happens, Khaotic took Nicki Minaj’s advice to Meg Thee Stallion and stepped out on his good feet. His fans consistently side with him, no matter what’s alleged. Making him and his continued growth relevant every time he posts new content.
This teaches us a key lesson: Your fans are *your* people. If you’re likable and engaging, you can win over your collaborators’ fans too. And if it doesn’t work out? You leave with what you came with—and maybe a little more.
So, what makes Khaotic’s approach so effective? Simple—he’s displayed a vulnerability to his audience that makes them feel like family. His million (and counting) followers rally behind him like siblings ready to defend him in a fight. That connection is what takes his content from good to great—it’s authentic and relatable.
I love watching his content because it doesn’t just feel like I’m being nosy; it feels like I’m connected to him in some way. There’s so much to be learned from this kind of strategy when it comes to choosing who to create with. His consistency in collaborating—whether with family or peers on reality TV—is key. And that fan engagement? It screams, “Great job!”
When we return next week for part three, I’ll be putting on my segment producer hat and diving deeper into the “who” of content creation. For this next part, don’t sip on wine or mimosas—it might make you sleepy when I need you awake and alert for these gems.
So get you some Starbucks coffee, but if that’s not sufficient, I’ll bring the tea. Thanks for reading.
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