Jeremih, the platinum-selling R&B artist behind the iconic hit Birthday Sex, is expanding his empire beyond music with the launch of Birthday Sex Chardonnay. Teaming up with award-winning Napa Valley winemaker Russell Bevan, Jeremih has created a premium wine that embodies sophistication, indulgence, and celebration.
This latest move showcases his evolution from chart-topping artist to lifestyle entrepreneur, proving that his signature smoothness extends far beyond the studio.
From Music to Fine Wine
Since his breakout in 2009, Jeremih has been a dominant force in R&B, known for his silky vocals and timeless melodies. Now, as highlighted by In the City Magazine, he’s entering the luxury market with a product that reflects his refined aesthetic.
Birthday Sex Chardonnay is more than just a celebrity-endorsed wine—it’s a carefully crafted experience. By collaborating with Russell Bevan, a highly respected name in Napa Valley winemaking, Jeremih ensures that his debut wine is a true standout.
A Taste of Elegance and Indulgence
This Chardonnay delivers a rich, full-bodied taste with a perfect balance of crisp acidity and depth. Whether for a romantic evening, an upscale gathering, or a personal moment of indulgence, Birthday Sex Chardonnay offers a sophisticated drinking experience.
Much like the song that inspired it, the wine leaves a smooth, lingering finish—designed to keep you coming back for more.
Celebrity-Owned Spirits Brands
Jeremih’s foray into the luxury wine market places him among a growing list of R&B artists and celebrity musicians expanding their influence into wine and spirits. In recent years, the industry has seen an influx of artists leveraging their brand power to create high-end beverages that reflect their style and appeal to their fan base.
From Jay-Z’s Armand de Brignac champagne to Mary J. Blige’s Sun Goddess wines and Usher’s collaboration with Rémy Martin, the intersection of music and luxury spirits has become a dominant trend. These ventures aren’t just about attaching a famous name to a bottle—they are carefully curated business moves that align with an artist’s brand and lifestyle.
For R&B artists in particular, whose music often embodies themes of love, sensuality, and indulgence, the transition into fine wines and spirits feels natural. Their brands carry an inherent connection to luxury, romance, and high-end experiences, making premium beverages a seamless extension of their artistry.
Jeremih now joins a prestigious list of Black celebrities who have established their luxury beverage lines, further cementing their positions in both the music and business worlds. Jay-Z’s Armand de Brignac champagne, often known as Ace of Spades, represents a symbol of luxury and success, while Usher’s partnership with Rémy Martin has brought his signature style into the cognac market. Meanwhile, Sun Goddess Wines by Mary J. Blige embodies the soulful artist’s essence, bringing Italian-crafted wines to her fans worldwide.
Other industry icons, like Ciara’s Ten-To-One Rum and Meagan Good’s St. Royale Vodka, have expanded their brands into spirits, creating premium products that reflect their polished personas. Issa Rae’s Viarae Prosecco and Deborah Cox’s Kazaisu Rosé Wine further illustrate the trend, with each celebrity curating a product that speaks to their taste and lifestyle.
Athletes have also embraced this burgeoning space. Carmelo Anthony and Asani Swann’s Ode to Soul brings a blend of culture and luxury, while LeBron James’ Lobos 1707 sets a high standard for premium tequila. Stephen Curry’s Gentleman’s Cut Kentucky Straight Bourbon Whiskey and Charles Barkley’s Redmont Vodka provide a similar experience, offering fans a taste of their championship-winning personalities.
Celebrities like Jamie Foxx’s Brown Sugar Bourbon, Gin & Juice by Dre and Snoop, and Kevin Hart’s Gran Coramino further exemplify how musicians and actors have made their way into the spirits market, showcasing diverse product offerings that speak to different tastes and experiences.
From ASAP Rocky’s Mercer + Prince vodka to Lenny Kravitz’s Nocheluna Sotol, these iconic figures are redefining the intersection of entertainment and luxury spirits. As the trend continues to grow, Dwyane Wade’s Wade Cellars and other ventures demonstrate how Black celebrities are making their mark on the wine and spirits industry, elevating not just their brands but also the entire market.
Jeremih’s Birthday Sex Chardonnay is the latest to join this elite group, solidifying his place among the trailblazers of the luxury spirits world.
Written by: Shon Murdock
Images Provided By: Live One
Shon Murdock
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